I almost never do this, but I LOVE this commercial from Apple for their new iPhone XR – whatever that is, I’m not an Apple person.
But the way that they have visualized “running away from the humdrum” and the music, by Cosmo Sheldrake, is just outstanding. It is joyous. It is beautiful.
The song is also has references to the literature of our youths.
A Heffalump, mentioned in the first line of the song, is an imaginary beast in one of AA Milne’s Winnie the Pooh stories.
The lyrics also mention borogoves and slithy toves, imaginary beasts from Lewis Carroll’s “Jabberwocky”, one of the only poems I ever committed to memory.
The song’s lyrics are a reminder to enjoy life because it is short. Run away from the humdrum, live life with abandon.
This song and it’s joyful manifestation by Apple, suggest to me that our lives are too short to live in houses that don’t make us happy. Life is too short to work in buildings that are soul crushingly dull.
We have to break away from the humdrum, and make our own lives, lives full of family, friends, and fun.
If your house makes you unhappy; if it doesn’t support your desire to live your best life, full of family and friends, light and nature, lets talk. Because I’m all about helping you turn your house into a home that you love.by